How to Write Etsy Titles

Updated Aug 18, 2022

4 min read

An Etsy title is the text that appears above the listing image on the listing page, in your shop, and in search results. You need to have a good title for several reasons. The first is to give a brief overview of the item to customers. If it sounds like something of interest, they might click on it. The second is that Etsy utilizes them for their search results.

Below are some tips on writing Etsy titles.


Etsy uses keywords from your titles, categories, and attributes to match listings with customer searches. When a keyword matches with a search, there is a chance the customer will see your listing. The more keywords that match, the more likely they will see your listing.

How to get your keywords

A good start is to think about your product from the customer’s point of view. What would you search for to find your product? What does the product do, or how does it work?

Another good start is to see what others selling similar products are using for their keywords. With these in mind, you can craft your keywords. Don’t simply copy and paste popular keywords. Make your title unique to stand out from the crowd. One way to see how well your keywords will do is by utilizing a service such as Marmalead.

Find your keywords to help boost your results

How to put your keywords into your title

In general, you want to sprinkle your keywords throughout your title. However, put your most impactful ones at the beginning. Etsy puts more importance on the first four words of your title.

Note: Don’t put your category in your title. Etsy already gets it from the category section. Leaving it out frees up vital title characters.

Use everyday words. Don’t use words you’ve made up or very niche industry jargon. Made-up or niche words don’t match with average searches. Using rare words will decrease how often your listings get found. For example, customers are most likely not looking up your painting’s exact title. It is better to describe what your painting depicts with the title. Put the painting’s title in the description.


When creating a title, you want to have keywords. However, you don’t want to make it sound like you are writing to a robot. Remember, you are selling to people, and they need to understand what you are selling. It is easy to confuse customers by having your title full of tags.

You can break up long titles with commas, dashes, hyphens, or the | symbol.

For title length, longer is generally better since you can add more keywords. From our research, between 100 and 140 characters is the best range.

Make sure your titles are readable


Don’t make all of your titles the same. You want to have variety, so make each listing’s title unique. Instead of using all of your valuable keywords in one title, spread them out across all of your listing’s titles.

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